On top of offering Personal and Business licenses, Movavi products can be bought as Subscriptions, and Lifetime licenses. 

Lifetime – the current version of the program will be available to you for an unlimited amount of time. For this version of the program, you will be provided with free minor updates (i.e. versions 21.1, 21.2 and so on). However, major upgrades (versions 21, 22, 23 etc.) have to be purchased separately. Major upgrades are optional, and notifications in previous versions of the program can be disabled in the Settings menu. If you bought a license within 30 days of the release of the new major version, then you are entitled to a free upgrade. Additionally, if you own a previous version of our software, then you can upgrade to the latest version with a 30% discount. This discount can be redeemed by filling out this form.

Subscription – our software will only be available to you for a limited period of time. This period can be extended by renewing the subscription. This can be done either automatically (if you agreed to automatic billing) or manually. During the subscription period, you are provided with both minor updates , and major upgrades . If you did not renew your subscription, then you lose access to our software, and your license is blocked. If you wish to continue using the program after that, please consider buying a new subscription, or a Lifetime license. 

Другие подписки:  СберПрайм подписка от Сбербанка

If you still have questions regarding the differences between Lifetime licenses and Subscriptions, please refer to the table below. 

License type
Complete access to every feature of the software.
Free minor updates (i.e. 21.1, 21.2 and so on)
Free major upgrade to the latest version (versions 21, 22, 23 etc.)
Lasts forever?